This is an extract from a lecture we gave to MBAs, business school students & graduates at the University of Westminster in London. Watch for a taste or click here for the full lecture.
Contact us if you would also like us to talk to your employees or students on any aspect of competitive or marketing intelligence.
Competitive and Marketing Intelligence Resources
AWARE» specialises in competitive & marketing intelligence and our experience and knowledge gathered since 1995 allows us answer most questions on the topic, for example:
what is ethical
information sources
techniques and processes
analysis methods
case studies showing how CI works in practice
linking CI/MI to strategy and company decision-making.
Part of AWARE»’s mission is to support marketing & competitive intelligence practitioners discover the information they need, for themselves, rather than depend on third-parties. Our training services is one route for achieving this. We have also
a number of resources available for both new and experienced practitioners, described below.
A brief guide to competitive intelligence
An overview of the basic processes involved.
Case studies
Outlining projects carried out for clients (anonymised and with an interpretation on how the information was used or lessons learned).
Recommended books
Covering competitive intelligence, strategy & analysis, marketing / market research and future planning.
